What We Can Learn (and Not Learn) from Michael Bay

January 9, 2014 in Author, Dale Ludwig, Delivery, Introduction, Myths Debunked, News, Preparation, Presentation, The Orderly Conversation

You might have heard about the public speaking nightmare film director and producer Michael Bay experienced at the Consumer Electronics Show January 6.

A word of warning, though, if you’re sensitive to watching someone have a meltdown and walk off stage without delivering his message, prepare yourself. I found it really painful. And it’s only 80 seconds long.

The responses to this that I’ve read online have focused on Bay’s need to rehearse more, his over-reliance on the prompter, and the fight or flight instinct he followed. You can read an article by Nancy Duarte (of Slide:ology fame) and others’ responses here.

Be Careful, Business Presentations are not Speeches

As someone who works with business presenters, I think the responses to Bay’s situation are a great opportunity to reassert a distinction we always emphasize in our workshops—the distinction between speeches and presentations.

  • Don’t assume that what would have helped Bay will help you. Remember the presentations you deliver are not speeches. They are Orderly Conversations. As such, they require an entirely different approach. Bay was trying to deliver a scripted message that was intended to sound conversational, not really be a conversation. While extensive rehearsal may have helped him, it won’t help you. The presentations you deliver are far too unpredictable for that.
  • Bay’s performance is a good warning for people who believe in scripting or memorizing the beginning of a presentation. Your presentation’s introduction is an important time. During that first minute, it’s your job to bring the audience into the conversation by responding to them and the environment you share right now. This cannot happen when you’re scripted. Even if you can appear to make it happen (which requires acting skills), you will not be fully engaged in the moment. Because of that, it’s really difficult to respond appropriately to the unexpected.
  • Bay trusted the prompter and it failed him. You need to trust yourself. Managing the unexpected—something business presenters face all the time, speechmakers not so much—requires staying engaged and giving yourself time to think. I’m sure when Bay watched the video of his performance, he knew exactly where he went wrong and what he should have done instead. We see this happen all the time reviewing participant videos in our workshops. It’s easy to know, after the fact, what should have happened. So it’s not a matter of coming up with something new when you’re stressed. It’s a matter of settling your thoughts so you can tap into what you already know.

So while Bay’s performance is a cautionary tale for speechmakers, for business presenters it’s an excellent reminder that your first responsibility is to initiate a conversation with your audience. Once that conversation has begun, it’s easy to bring what you have prepared into it.

by Dale Ludwig, President & Founder of Turpin Communication and co-author of the upcoming book, “The Orderly Conversation”

Practice Makes Perfect… or not.

September 4, 2012 in Delivery, Greg Owen-Boger, Myths Debunked, Nervousness, Preparation, Presentation

 

greg 200x300A lot of people will tell you to “practice, practice, practice” because “practice makes perfect.”

When it comes to presenting, this is some of the worst advice you can get or give.

Practicing a presentation cannot possibly lead to perfection.

Here’s why.

Effective presentations are not speeches (which I suppose could be perfected). They are conversations. Conversations by their very nature are imperfect. They involve other people and are therefore unpredictable. They twist and turn. They stop and start. They go back on themselves. They jump forward.

You can’t predict any of that. Therefore, practicing a presentation until it is perfected is a foolish exercise.

The desire to be perfect and the pressure of other people telling you that you can be (should be) perfect puts the bar too high. And here’s what happens:

  • You put too much energy into reaching the bar,
  • which leads to nervousness,
  • which disengages you,
  • which puts you in your head trying to recreate the script you etched into your brain during practice,
  • which leads to a dull, lifeless, uninspiring meeting.

Hardly perfect.

It’s more than bad advice, though, it causes damage.
Strong words, I know. But I’ve worked with enough presenters to know that they drag around a lot of baggage from the bad advice and training they’ve received over the years. A lot of my job when coaching them is to undo the damage. I help people see things in a new way and I give them a new set of skills and techniques that will work uniquely for them.

If I were your coach
If we had the chance to work together, I’d start by asking you to redefine your next presentation as an Orderly Conversation. An Orderly Conversation is one that is carefully organized and flexibly executed.

When you think of presentations as Orderly Conversations, it changes how you think of (and use) your slides. They become thought starters that will trigger dialogue. They become support for the conversation rather than being the presentation. This new thinking will change the information you put on your slides and how you arrange it.

Let’s assume that your slides are complete and you feel that they will support the conversation you want to have. Now it’s time to review. Notice I said “review,” not practice. As you review your slides, look at each and grab a thought. That thought should launch the conversation you intended. If not, change it until it does.

As you think through each slide, avoid scripting yourself. Think of different ways of explaining each slide. Remember you’re not striving for perfection. You’re working toward flexibility.

Once the conversation begins, let loose and enjoy it. Trust that your slides will be there to support the conversation. Let it get a little messy, follow your listeners’ lead for a bit, bring it back around. You’ll be amazed at how much more fun presenting can be.

By Greg Owen-Boger, VP and Trainer at Turpin Communication