During a persuasive presentation, when should you make your recommendation?

June 11, 2012 in Author, Delivery, FAQs, Introduction, Organizing Your Content, Presentation, Sarah Stocker

It’s a good idea to state your recommendation (or solution) in the introduction of your presentation because it makes it easier for your audience to listen. Once you’ve told them what you want them to do (or believe) after your presentation, they can easily put everything that follows in that context. Everything you say supports your stated goal.

Of course there are times when it’s fine to build slowly to your recommendation. Just realize that when you do so, you’re asking your audience to be patient and follow your line of reasoning very carefully.

The recommendation is the third piece of Turpin’s 4-part introduction strategy. You can read more about creating your introduction in Dale’s post, Provide Structure through your Presentation’s Introduction.

by Sarah Stocker, Trainer and Workshop Coordinator at Turpin Communication