Why Your “Default” Matters

April 16, 2015 in Author, Dale Ludwig, Delivery, Preparation, Presentation, Training, Video

When it comes to planning and delivering business presentations, we’ve found that individuals fall into two broad categories: (1) there are those who are comfortable with and rely on the preparation process and (2) there are others who are comfortable with and rely on the connection they establish with their audiences.

We call these categories Default Approaches. “Writers” prefer the preparation process. “Improvisers” thrive with a live audience.

Default ApproachNeither Default is better than the other. As the graphic above shows, each has strengths and weaknesses. For example:

  • Writers thrive with organization and preparation. They are naturally thorough, careful, detailed and accurate, which are good traits to have. However, left unchecked, they can be inflexible and too strict once the presentation starts. They feel as if their plan is a good one and it should not be altered. Writers are often uncomfortable with the idea of having to answer questions.
  • Improvisers thrive with the connection they have with listeners. They are spontaneous, responsive, and unafraid to make last-minute changes. Again, good traits to have. However, left unchecked, they talk in circles and confuse their listeners. Improvisers feel they can trust themselves to manage whatever situation they find themselves in. Unfortunately, they often lose focus, say too much, and run out of time.

The idea that everyone responds differently—in a very fundamental way—to the process of presenting explains why a one-size-fits-all approach to presentation training isn’t helpful. Recommendations made for one person will not necessarily work for someone else.[Tweet “A one-size-fits-all approach to presentation training isn’t helpful.”]

Watch Dale Ludwig, Turpin Communication’s Founder and the co-author of The Orderly Conversation: Business Presentations Redefined, as he goes into more detail.

Writers

Improvisers

What do you think? Are you a Writer or an Improviser?

Read the book, The Orderly Conversation: Business Presentations Redefined, to learn more. Available now at Amazon.com, Barnes & Noble, Itasca Books and this website.