New Communication Guide Offers a Game-Changing Approach to Business Presentations

April 16, 2014 in Delivery, Facilitation, News, Preparation, Presentation, Talent Development, The Orderly Conversation, Training, Uncategorized

Granville Circle Press announces the July 2014 publication of “The Orderly Conversation,” a groundbreaking resource for business presenters.

News Release – PDF

PrintGranville Circle Press announced today the publication of “The Orderly Conversation: Business Presentations Redefined” by Dale Ludwig and Greg Owen-Boger, a book that promises to change the way business presenters think about the “getting-business-done” presentations they deliver. The authors, communication experts with Turpin Communication (Chicago), offer a revolutionary approach that turns the old “Public Speaking 101” model on its head.

“Much of what’s taught about business presentations needs to be replaced,” says Ludwig. “Traditional methods focus on ‘speechmaking’ and the notion that presentations are like performances. That concept just doesn’t match the kind of presentations people actually give in the course of their work. Business presenters need a fundamentally different approach.”

That approach, say the authors, is one that shifts from “speechmaking” to thinking of business presentations as “orderly conversations” that thrive on the natural give-and-take between presenter and audience. Developed through Turpin Communication’s presentation workshops, Ludwig and Owen-Boger have seen this shift dramatically improve and empower their clients.

“Most presenters knew they weren’t delivering formal speeches, but the assumptions they were making and strategies they used didn’t reflect that,” says Owen-Boger. “Thinking of presentations as conversations changes everything: from preparation and delivery, through managing interactions, to how you judge your success when it’s all over.”

The Orderly Conversation takes readers through a clear and accessible process, inviting readers into one of the authors’ workshops to learn how to

  • Prepare for a genuine conversation
  • Engage listeners in a comfortable, flexible, conversation
  • Craft compelling visual aids that prepare you for the moment of delivery
  • Create the environment for productive interaction
  • Be clear and concise when thinking on your feet

“Most books on the subject stress how to look good speaking at people,” said Blaine Rada, professional speaker and management trainer named “America’s Greatest Thinker.” “’The Orderly Conversation’ shows how to truly connect with people, so you can stop performing and start engaging.”

Granville Circle Press calls their latest offering “eminently practical; real-world advice for the real world of business.” Due to be released in July 2014, The Orderly Conversation is available for pre-order.

ABOUT GRANVILLE CIRCLE PRESS
Granville Circle Press publishes works in the communication arts, including “Living Proof: Telling Your Story to Make a Difference,” selected by Kirkus Reviews as a “Best of 2012.” The Orderly Conversation, ISBN 978-0-9838703-2-6 $21.95

ABOUT TURPIN COMMUNICATION
Turpin Communication (Chicago) was founded in 1992 to provide the best presentation and facilitation skills training available anywhere. Since then it has helped business presenters in a broad range of industries and organizations focus on the skills and techniques that help them succeed. Authors Dale Ludwig and Greg Owen-Boger are available for key note addresses and to speak at conferences and corporate meetings.

Contact

Kyle Carlson
Granville Circle Press
+1 612-229-8896
Email

Dale Ludwig and Greg Owen-Boger
Turpin Communication
773-239-2523
Email

This news release was originally published here.

What We Can Learn from the Oscars

February 26, 2013 in Assessing Your Default, Author, Dale Ludwig, Delivering Your Presentation, Delivery, Facilitation, FAQs, Myths Debunked, Presentation

I watched the 85th annual Oscar telecast on Sunday. I usually watch the show, and this year I actually stayed awake until the end. What I like about the Oscars is not so much who wins, but what people say after they’ve won one. I don’t know why, but there is something really enjoyable (and not necessarily in a kind way) about watching someone experience an incredible career high and immediately have to speak to an audience of millions about it.

The pleasure is greatest with the acting categories, of course, because the contrast is so great. Here are people who can deliver amazing performances on film and then struggle just like the rest of would during the acceptance speech.

For business people it reinforces just how challenging delivering a presentation actually is.

Because when you think about it, an acceptance speech—in terms of how it’s prepared and delivered—is not that different than a presentation. They are both in their own ways, Orderly Conversations. I’m sure every nominee, even if they thought they had no chance of winning, had a plan. They thought about what they wanted to say and the order in which they wanted to say it. Some of them thought about the message they wanted to get across (Ben Affleck’s was that when you get knocked down in life, “All that matters is that you gotta get up.”)

Beyond those basics, though, there are other similarities. So here is a list of statements that are true for both the presentations you deliver and Oscar acceptance speeches.

  • Scripting doesn’t work. The best thing about this year’s show was that no one I saw pulled out a piece of paper, unfolded it, and started reading. When winners read a script like that they are never engaging or interesting.
  • People are nervous but they work through it. It’s interesting to go back and watch the acceptance speeches online. What you notice is that almost everyone is nervous at first (usually having a hard time catching their breath and saying a lot of ums and uhs), but they pause, breathe, think, and then settle down. Adele was the only winner who never fully gained her composure during her acceptance. The good thing is that she also made fun of herself for it. Which brings me to this comparison.
  • When they make mistakes, they laugh at themselves and move on. What did Jennifer Lawrence say after she fell walking up the stairs? “You guys are just standing up because you feel bad that I fell.” That’s a perfect recovery.
  • Speaking quickly when you’re running out of time doesn’t help. Ben Affleck tried that last night before he got to the closing I quoted above (which was very well delivered). When he was speeding along he lost control and got into trouble with his “marriage is hard work” remark.
  • The best ones feel spontaneous. It doesn’t matter if acceptance speeches aren’t perfect. Those of us in the audience don’t want to see perfectly planned performances. The acceptance speech is one of the few times the public sees actors as they really are (or as close as we’ll ever get to it). We want to see them in the moment, responding to what’s happening in a genuine way. The same can be said for your presentations.

by Dale Ludwig, President and Trainer at Turpin Communication

Six Red Flags for Business Presenters

September 10, 2012 in Author, Dale Ludwig, Delivery, Myths Debunked, Preparation, Presentation

I was on Linkedin this morning reading updates. While I was there, I saw a link to a blog that made me cringe. It was a post about how to deliver a perfect presentation. I clicked on it and saw, as I suspected, that every tip that was mentioned was only applicable to the speechmaking process—not  business presentations.

Once again, I thought to myself, the presentation skills training industry has a problem defining itself. Speeches and presentations are constantly tossed into the same big bucket and the bucket is labeled Public Speaking. Because of this, lists like the one I read this morning confuse and frustrate business presenters. The tips themselves weren’t bad for speechmakers. But for the business presenters we work with, they were inappropriate.

So, I’ve decided to come up with my own list. Here are six words that should be red flags for any business presenter reading a book, article, or blog about presenting. When you see them, beware. They aren’t for you.

  1. Performance: The presentations you deliver are not and should never be performances. They are conversations that need to take on a life of their own once they begin.
  2. Stage: When writers talk about “taking the stage” what they’re talking about is a performance.
  3. Entertain: While it’s fine for a speech to be entertaining, presentations shouldn’t be. Can we have fun during a presentation? Absolutely. But if you plan to be entertaining, chances are good that you’ll wind up wasting your audience’s time.
  4. Jokes: I don’t need to elaborate on this one, right?
  5. Perfect: Presentations are not perfect. Sure, they can “go very well,” they can “succeed,” but setting out to make them “perfect” won’t work. When presentations succeed, the presenter initiates and manages a lively, productive conversation with the audience.
  6. Practice: You wouldn’t think that practice could possibly be a bad thing, but if presenters practice to be perfect or practice to the point of scripting, they will be in big trouble. What you should do before you present is prepare to be flexible and responsive.

If you’re a business presenter, give yourself permission to ignore some of the recommendations you read, no matter how many times you see them. The work you do as a presenter is uniquely challenging and understanding how it differs from speechmaking is the first step toward improvement.

by Dale Ludwig, President and Trainer at Turpin Communication

Memorizing the Opening of a Presentation

January 17, 2012 in Author, Delivering Your Presentation, Delivery, Engaging Listeners, FAQs, Greg Owen-Boger, Introduction, Myths Debunked, Practice Does Not Make Perfect, Preparation, Presentation

greg 200x300Question: Why don’t you recommend memorizing the opening of a presentation?

Answer: The reason we don’t recommend memorizing the opening of a presentation is because it places your focus in the wrong place. When your presentation starts, you should be thinking about your listeners and engaging them in the conversation not recalling a script.

If you do memorize the beginning, you run these risks:

  • Sounding stilted or self-conscious
  • Appearing “put on” or as if you’re performing
  • Ignoring (or not noticing) what happened moments before you started speaking
  • Missing non-verbal cues from your listeners
  • Bulldozing
  • Failing to connect dots from earlier portions of the meeting

We’ve written several posts about best practices for introducing your presentation, so I won’t go into that here, we’ve also written about the pitfalls of too much practice.

The big thing to keep in mind is that everyday presentations need to feel like genuine conversations. Memorizing a script of any sort is in direct conflict with that and must be avoided.

by Greg Owen-Boger, Vice President, Turpin Communication

Practicing Is NOT the Way to Go

February 10, 2011 in Author, Dale Ludwig, Delivery, Myths Debunked


For the past few weeks I’ve been doing a lot of writing. The winter months are always a good time for that. My writing project is a book for business presenters. It began as a simple update and expansion of the Reference Guide (the booklet we give participants in our presentation workshops), but the scope of it expanded to the point where I’m now writing for a broader audience.

Along with the writing, I’ve also been reading a lot of books about presenting—many of the newly-published ones, some of the old ones that have been sitting on the shelf unread for a while, and even some academic textbooks. I’m doing this, in part, to make sure I’m up to date with what people in the field are saying, but also to get a sense of how writers describe the presentation process. What are their guiding principles? What assumptions do they make about presenting itself? How are they similar to and different than mine?

MYTH: Presentations are Performances

One of the most common assumptions I’ve found has to do with the notion of performance. While authors may not actually use that word to describe it, it’s clear they assume that a business presentation is a type of performance. How do I know this? One simple word: practice. As in “practice makes perfect” and “practice at least X number of times before delivery.” Many, many authors talk about the presenter’s obligation to practice.

If you’ve been through one of our workshops, you know that I strongly disagree with this. I’m not a big fan of practice—at least not the type of practice these authors are calling for. The assumption they’re making is that practicing will guarantee your success, that it will give you more control over the process.

The problem is, it won’t.

TRUTH: Presenters Engage in a Conversation

The presentation environment is not the place for that type of practiced performance. Presenters need to engage their audiences in a conversation—a conversation with purpose and structure, but a conversation just the same. The act of practicing to be perfect ties this process up in knots.

Presenters need to be prepared. They need to be ready for anything. But practicing isn’t the way to go.

Formal Speeches are a Different Matter

Now, if you’re delivering a formal speech, knock yourself out. Practice as much as you want. Speeches are an entirely different situation. Because they are scripted and often have a very carefully choreographed slide deck, speeches need to be practiced. I think that’s what the books I’ve been reading have failed to point out. They are writing for the CEO and other people who actually deliver the Big Speech.

For the rest of us, though, remember that presentations are not performances. To succeed, they must be genuine, conversational interactions.

Related Articles:

No Performing. Present (video)

Successful Presenting Starts with Understanding Your Default Approach

Find your focus. Be yourself. Only better.

Presentation Myth: I have been told to Practice Practice Practice. What do you think? (video)

What’s the Best Way to Practice for a Presentation? (video)

 

by Dale Ludwig, President and Trainer at Turpin Communication