New Communication Guide Offers a Game-Changing Approach to Business Presentations

April 16, 2014 in Delivery, Facilitation, News, Preparation, Presentation, Talent Development, The Orderly Conversation, Training, Uncategorized

Granville Circle Press announces the July 2014 publication of “The Orderly Conversation,” a groundbreaking resource for business presenters.

News Release – PDF

PrintGranville Circle Press announced today the publication of “The Orderly Conversation: Business Presentations Redefined” by Dale Ludwig and Greg Owen-Boger, a book that promises to change the way business presenters think about the “getting-business-done” presentations they deliver. The authors, communication experts with Turpin Communication (Chicago), offer a revolutionary approach that turns the old “Public Speaking 101” model on its head.

“Much of what’s taught about business presentations needs to be replaced,” says Ludwig. “Traditional methods focus on ‘speechmaking’ and the notion that presentations are like performances. That concept just doesn’t match the kind of presentations people actually give in the course of their work. Business presenters need a fundamentally different approach.”

That approach, say the authors, is one that shifts from “speechmaking” to thinking of business presentations as “orderly conversations” that thrive on the natural give-and-take between presenter and audience. Developed through Turpin Communication’s presentation workshops, Ludwig and Owen-Boger have seen this shift dramatically improve and empower their clients.

“Most presenters knew they weren’t delivering formal speeches, but the assumptions they were making and strategies they used didn’t reflect that,” says Owen-Boger. “Thinking of presentations as conversations changes everything: from preparation and delivery, through managing interactions, to how you judge your success when it’s all over.”

The Orderly Conversation takes readers through a clear and accessible process, inviting readers into one of the authors’ workshops to learn how to

  • Prepare for a genuine conversation
  • Engage listeners in a comfortable, flexible, conversation
  • Craft compelling visual aids that prepare you for the moment of delivery
  • Create the environment for productive interaction
  • Be clear and concise when thinking on your feet

“Most books on the subject stress how to look good speaking at people,” said Blaine Rada, professional speaker and management trainer named “America’s Greatest Thinker.” “’The Orderly Conversation’ shows how to truly connect with people, so you can stop performing and start engaging.”

Granville Circle Press calls their latest offering “eminently practical; real-world advice for the real world of business.” Due to be released in July 2014, The Orderly Conversation is available for pre-order.

ABOUT GRANVILLE CIRCLE PRESS
Granville Circle Press publishes works in the communication arts, including “Living Proof: Telling Your Story to Make a Difference,” selected by Kirkus Reviews as a “Best of 2012.” The Orderly Conversation, ISBN 978-0-9838703-2-6 $21.95

ABOUT TURPIN COMMUNICATION
Turpin Communication (Chicago) was founded in 1992 to provide the best presentation and facilitation skills training available anywhere. Since then it has helped business presenters in a broad range of industries and organizations focus on the skills and techniques that help them succeed. Authors Dale Ludwig and Greg Owen-Boger are available for key note addresses and to speak at conferences and corporate meetings.

Contact

Kyle Carlson
Granville Circle Press
+1 612-229-8896
Email

Dale Ludwig and Greg Owen-Boger
Turpin Communication
773-239-2523
Email

This news release was originally published here.

A Book Worth Reading

July 9, 2012 in Author, Dale Ludwig, Delivery, Preparation, Presentation

Earlier this year I read Living Proof: Telling Your Story to Make a Difference, by John Capecci and Timothy Cage. This book is written for people who tell their personal stories to advocate for a cause or organization. One of the examples from the book is a woman who advocates for heart health after having a heart attack. Another is a cancer survivor who advocates for Gilda’s Club.

One of the terrific things about Living Proof is the authors’ insight into the challenges advocates face. They know that it’s incredibly difficult to get up in public and tell personal, often emotional stories. This sensitivity is balanced, though, by absolutely practical recommendations about what the advocates need to do to succeed.

 

LivingProofOne of my favorite parts of the book talks about two types of stories that don’t work as well as they should: raw stories and canned stories. The reason raw and canned stories fall short is because they draw the listener’s attention to the advocate and away from the story. With a raw story, the speaker seems fragile or out of control. With canned stories, the speaker seems overly prepared or slick. In both of these situations, the point of the story is lost because the advocate was either not controlled enough or too controlled.

As I read this book I couldn’t help thinking about its business applications. In our workshops, we talk about every presenter’s Default Approach. The Writer Default relies a little too much on what has been prepared. The Improviser Default tends to wing it. Managing your Default requires the same balance of flexibility and control that advocates need to use, especially when you go into a presentation that you know will be difficult. Capecci and Cage focus on the same tension in Living Proof, giving all presenters, not just advocates, a new way to think about what they do.

Here’s a link to the Living Proof website. I encourage you to check it out.

www.livingproofadvocacy.com

by Dale Ludwig, President and Trainer at Turpin Communication