Why We Do What We Do (Part 1 of 4)

April 3, 2013 in Author, Dale Ludwig, Delivery, Facilitation, Posts for Buyers, Presentation, Training

A Discussion of Turpin Communication’s Core Principles:
The Orderly Conversation

Part 2, Part 3, Part 4

Dale Ludwig, President & Founder of Turpin CommunicationThis post and the three to follow will focus on Turpin’s core principles. For those of you familiar with the work we do, this will be a review of ideas and processes you’ve already heard about. For other readers of The Trainers’ Notebook, these entries will describe what differentiates us from other presentation and facilitation skills training companies. Or, to put it another way, this series will answer the question, “Why do we do things the way we do them?”

I’ll start at the most fundamental level. Our first core principle is that a business presentation is an Orderly Conversation. This term became part of Turpin’s methodology several years ago. We adopted it because the term “presentation” is used to describe many different things, and the resources available to business presenters fail to differentiate among them.

That has left business presenters struggling with issues that can be traced back to the type of communication they’re involved in. Recommendations designed for a keynote address or a TED Talk, for example, are not those a business presenter can or should apply. The communication process itself is too different for that to work.

We’re trying to correct that by helping business presenters understand the unique challenge they face. Presentations succeed when presenters initiate a conversation with their audience and keep that conversation focused, efficient, and easy to follow. What makes a presentation a Conversation will always compete with what makes it Orderly, but the tension between the two is also what makes a presentation succeed. This applies to the whole range of communication situations business people face—live presentations, virtual meetings, training sessions, and even performance reviews.

The good news is our new way of looking at presenting has resonated with our clients. Once presenters know exactly what they’re dealing with, lots of other issues fall into place. How that happens has helped us answer some very important questions. Among them:

  • Why do individual presenters improve along different paths?
  • What’s the best way to manage nervousness?
  • What’s the difference between an interactive presentation and a facilitated discussion? What’s the best way to manage them?

I’ll talk about each of these questions and their influence on our core principles in the upcoming posts.

Part 2, Part 3, Part 4

by Dale Ludwig, President of Turpin Communication and co-author of the upcoming book, “The Orderly Conversation”