New Service Demystifies Video Production for eLearning Professionals

June 5, 2012 in Author, Dale Ludwig, Delivery, Find Your Focus Video, Greg Owen-Boger, News, Training, Video

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Media Contact:

Greg Owen-Boger, VP

Chicago, IL – June 6, 2012 – Anyone who’s tried to create their own professional video knows how challenging it can be. Greg Owen-Boger, VP of Turpin Communication, knows firsthand how true that is. “In 2007 we started creating video for our online courses, which were originally designed to accompany our live workshops in a blended learning format. We had never done this before, but we knew we needed to keep our budget under control. That meant we needed to produce the video in-house.”

That was the beginning of a multi-year learning process for Greg and his team, which consisted of several people including Dale Ludwig, Turpin’s founder and president. “We had to learn about cameras, lights, sound, scriptwriting, editing and learning management systems. It was a lot to take in when you’re starting from scratch,” says Ludwig. Eventually the team had their studio in place and the equipment and scripts ready to go.

“I was the on-screen guy,” says Ludwig. “The most frustrating part for me was trying to engage the learner through the lens of the camera. It was a pretty humbling experience. I looked and sounded awkward. It was important to us that I not read from a script word for word because we wanted the video to be as conversational as possible. But every time we’d play a clip back, I’d feel defeated.”

Then the thought occurred to them. “We help people gain control and appear confident and comfortable in live presentations and training sessions all the time,” says Owen-Boger. In fact the company has been doing so for 20 years. “We ought to be able to coach people on camera just as we do in live training situations.” They tried using the same techniques that had worked so well in the past, and realized it worked on-camera, too.

And that’s how Find Your Focus Video came about. “We’ve been through the learning process ourselves. Friends have asked us to help them through it. Now we’re making the service available to a wider audience.” One of their first clients, Dana Peters, CEO of Mondo Learning Solutions, says, “… (Turpin) supported the entire process from script development to delivery of the finished product, but what really impressed me was their ability to coach me through the foreign process of talking to a camera … all with amazing patience.”

When asked if this new venture could be called a production company, the answer was a resounding no. As Owen-Boger says, “We’re a communication training company. We’re simply expanding our services to help people communicate more effectively on video.” While they have the know-how for video production, “the differentiating factor is that we provide on-camera coaching on top of the production services. That’s unique. We give people the skills and confidence they need to be their best on video.”

About Turpin Communication
Since 1992, Turpin Communication has been helping business professionals be more comfortable, confident and in control when delivering presentations, facilitating meetings and running training sessions. Training services include live client-site workshops, online asynchronous courses and individual enrollment workshops in Chicago. Now these services have been expanded to help on-camera speakers engage viewers through a camera lens.