A New Definition of Success

June 30, 2014 in Delivery, Greg Owen-Boger, Nervousness, Presentation, The Orderly Conversation, Training

Why a Performance Approach to Business Presentations Doesn’t Work

greg_owen_boger_300Presentations should not be confused with speeches. Speeches are a type of performance. Presentations are a type of conversation. That’s why we’ve redefined them as “Orderly Conversations.”

Unfortunately, many people, even industry experts, hang on to the idea that a presentation should be “performed,” that it can be perfected by scripting, rehearsing, planning when and how to gesture, and following rules. These rules can be about all kinds of things, like the “right” number of bullets, never looking at your slides, holding your hands a certain way, or pausing for dramatic purposes.

As Dale Ludwig writes in chapter 5 of our new book The Orderly Conversation: Business Presentations Redefined: “When rules like these are applied without consideration of their effectiveness or appropriateness for an individual, they stop being the means to an end and become the end themselves. This makes presenting more difficult for the presenter and less effective for the audience.”

Three Types of Performers
What we’ve seen is that business presenters who follow a performance approach generally fall into three categories:

  1. The Nervous Perfectionist
  2. The Dutiful Student
  3. The Entertainer

Let’s take a look at the negative consequences of each type of performer and offer up a better way forward.

The Nervous Perfectionist
In the book, we write about Jennifer, a Nervous Perfectionist. She puts an extraordinary amount of time into planning her presentation and rehearses it several times before the big day. Her goal is to perfect her delivery.

Unfortunately, during her last presentation, Jennifer felt like a failure because things didn’t go as she’d planned. Her solution was to rehearse more the next time.

Jennifer’s assumptions look like this:
A New Definition of Success pic 1 6-30-14

Dale writes: “As Jennifer moved through each of these steps, she assumed she was gradually taking control over the process. But it didn’t work. What happened to Jennifer actually looks like this.”
A New Definition of Success pic 2 6-30-14

Dale goes on: “As you can see, Jennifer’s nervousness led her to rehearse, which turned her presentation into a performance. This made her more self-conscious and more nervous. Her decision to rehearse more for the next presentation just repeats the cycle.”

The Dutiful Student, a New Definition of Success and a True Story
Another type of performance-focused presenter is what we call the Dutiful Student. Dutiful Students want rules they can follow. After all, their thinking goes, there must be a better and worse way to do something. Give me rules and I’ll follow them.

Last week in a workshop, we met Sandra (not her real name). She is a Subject Matter Expert and accidental trainer. Several times she asked, “What’s the rule for… “

As proof of her allegiance to the “prepare, prepare, prepare” rule, she pulled out a three ring binder containing her training slide deck. Each slide, complete with script in the speaker notes, was laminated for safekeeping.

We asked her how long it takes her to get ready to actually deliver the training. She said with a sigh, “Weeks and weeks. It’s far too time-consuming, and I have a lot of other responsibilities.” She was clearly frustrated by this.

When we asked her how she felt when learners asked questions, she said she hated it because it pulls her out of her script. “I have to think a lot when I’m up there. If they interrupt me it just throws me off.”

As the discussion went on, Sandra and her classmates agreed that her process is inefficient and didn’t create the conditions for fruitful learning. In Sandra’s attempt to follow rules and perfect the delivery of her training, she lost sight of her goal, which was to teach, to inspire learning.

Create the Conditions for a Fruitful Conversation
We worked with Sandra to help her create the conditions for a fruitful conversation. The first step was to turn her focus away from herself and toward her learners. She needed to get out of her head and actually speak with them.

During the first exercise in class, Sandra’s instruction was to introduce herself to the group and to engage them in a conversation about her job responsibilities. After several attempts, she finally settled into the conversation. She actually saw them and their reactions. She responded to them in the “here and now.” They asked questions, and Sandra answered them with ease.

This exercise was recorded on video. As she and I watched it a little later she said, “I forgot about thinking, and just did it! I just talked with them.” She was amazed that she could actually stand in front of the group and hold a conversation. She wasn’t thinking about her gestures, or even what to say. She was engaged in the here and now of the conversation, and it came naturally to her.

As we continued to talk, she made a connection that will stick with her well into the future. She said, “You know … as I think about it, I do my best teaching at the bar after my sessions. Now that I know why that is, I have a new definition of success!”

The Entertainer
In the book, we also talk about Sophia, an Entertainer. The character of Sophia was inspired by a young man (we’ll call him Calvin) that I worked with years ago. He was in sales and approached his sales presentations as if he were a comedian on a stage.

Calvin had a larger than life personality, a toothy smile, and a presentation style to go with it. I remember he swaggered to the front of the room and asked if we were ready. When we said yes, he snapped into action. It was as if the spotlight had just been turned on.

I remember that Calvin’s boss caught me in the hall that day and invited me into his office for a chat. As it turned out, Calvin’s job was on the line. His buyers weren’t buying, and none of his co-workers wanted to work with him. Calvin was over the top and perceived as phony. Not exactly the type of person most people want to work with or buy from.

So What Does This Mean for You?
Dale writes: “The lure of the performance approach is control; presenters use it because they assume success comes from planning exactly what they are going to say and how they will say it in advance of the presentation. This also means, their thinking goes, that success can be reached fairly easily because all they have to do is remember the plan and follow the rules. The danger is that exercising this level of control over the process pulls your focus away from the here and now of the conversation and leads, for many people, to increased nervousness and heightened self-consciousness.”

The more effective and efficient way to prepare for and deliver your presentations is to think of them as Orderly Conversations. Your role, then, is to prepare for and lead a listener-focused, flexible and responsive conversation. And when you do, it will make all the difference.

by Greg Owen-Boger, VP at Turpin Communication and co-author of the upcoming book, “The Orderly Conversation”

The Orderly Conversation is now available at Amazon.com

Moderating a Panel: 3 Unconventional Best Practices

January 21, 2014 in Author, Dale Ludwig, Facilitation, Meetings, Talent Development

Last week Greg (Turpin’s VP) moderated a panel discussion hosted by the Chicagoland Chapter ASTD (CCASTD).

As I observed, I realized that the discussion was one of the best I’d ever attended. It was good, not only because of the insightful panelists (and they were), but also because of how Greg kept the conversation orderly through the use of some unconventional techniques. Here’s what I mean.

moderating-1-20-14

  1. Direct everyone’s focus. As you can see in the photo, Greg positioned himself in the audience. We were in theatre seating with a center aisle. As you probably have seen in other panel discussions, panelists tend to speak directly to the moderator. Had Greg been up front, the panelists would have had to turn to the side or back to address him. Being out in the audience opened them up to the group. Placing himself in the audience also helped Greg monitor what was going on with the group as a whole.
  2. Make it as conversational and intimate as possible. While there was a raised stage behind them, the panelists were seated at audience level on stools. Having them sit on the same level as the audience, but slightly elevated, made the conversation feel more intimate. Also, the panel took place after dinner. While it took a few minutes to move from the round dinner tables to the theatre seating, the new seating arrangement made it so much easier to listen. No one was forced to twist uncomfortably to face the panelists.
  3. Help us know who’s talking. The panelists’ pictures, name, title and company were projected behind them in the same order they were sitting. This helped the audience remember who everyone was and the angle their answers and comments came from. This was such a simple, practical idea. How many times have you forgotten who individual panelists are after they have been introduced? If you’re like me, every time. Panelists’ bios and pictures were also provided on handouts. I was able to learn more about them, if I wanted, as the discussion went on.

I think the evening’s success was the result of Greg’s taking the time to think about how he could make the panel discussion as easy as possible—from the panelist’s perspective and the audience’s. By breaking the fourth wall of the stage, he was able to bring the discussion to the audience, making all of us feel a part of it.

In the photo left to right:

  • Michelle Reid-Powell, VP of Talent Management and Organizational Effectiveness, The CARA Group
  • Aaron Olson, VP and Global Head of Talent Management, Aon Corporation
  • Greg Owen-Boger, VP, Turpin Communication
  • Panelist blocked by Greg:  Tara Hawkins, Training & Development Graduate Program Coordinator, Roosevelt University
  • Toni Fico, Director, Performance Solutions, U.S. Cellular
  • Brittany Horner, Associate Principal, Caveo Learning
by Dale Ludwig, President & Founder of Turpin Communication and co-author of the upcoming book, “The Orderly Conversation”

What We Can Learn (and Not Learn) from Michael Bay

January 9, 2014 in Author, Dale Ludwig, Delivery, Introduction, Myths Debunked, News, Preparation, Presentation, The Orderly Conversation

You might have heard about the public speaking nightmare film director and producer Michael Bay experienced at the Consumer Electronics Show January 6.

A word of warning, though, if you’re sensitive to watching someone have a meltdown and walk off stage without delivering his message, prepare yourself. I found it really painful. And it’s only 80 seconds long.

The responses to this that I’ve read online have focused on Bay’s need to rehearse more, his over-reliance on the prompter, and the fight or flight instinct he followed. You can read an article by Nancy Duarte (of Slide:ology fame) and others’ responses here.

Be Careful, Business Presentations are not Speeches

As someone who works with business presenters, I think the responses to Bay’s situation are a great opportunity to reassert a distinction we always emphasize in our workshops—the distinction between speeches and presentations.

  • Don’t assume that what would have helped Bay will help you. Remember the presentations you deliver are not speeches. They are Orderly Conversations. As such, they require an entirely different approach. Bay was trying to deliver a scripted message that was intended to sound conversational, not really be a conversation. While extensive rehearsal may have helped him, it won’t help you. The presentations you deliver are far too unpredictable for that.
  • Bay’s performance is a good warning for people who believe in scripting or memorizing the beginning of a presentation. Your presentation’s introduction is an important time. During that first minute, it’s your job to bring the audience into the conversation by responding to them and the environment you share right now. This cannot happen when you’re scripted. Even if you can appear to make it happen (which requires acting skills), you will not be fully engaged in the moment. Because of that, it’s really difficult to respond appropriately to the unexpected.
  • Bay trusted the prompter and it failed him. You need to trust yourself. Managing the unexpected—something business presenters face all the time, speechmakers not so much—requires staying engaged and giving yourself time to think. I’m sure when Bay watched the video of his performance, he knew exactly where he went wrong and what he should have done instead. We see this happen all the time reviewing participant videos in our workshops. It’s easy to know, after the fact, what should have happened. So it’s not a matter of coming up with something new when you’re stressed. It’s a matter of settling your thoughts so you can tap into what you already know.

So while Bay’s performance is a cautionary tale for speechmakers, for business presenters it’s an excellent reminder that your first responsibility is to initiate a conversation with your audience. Once that conversation has begun, it’s easy to bring what you have prepared into it.

by Dale Ludwig, President & Founder of Turpin Communication and co-author of the upcoming book, “The Orderly Conversation”

Rethinking the Visual Component of Your Presentations (Part 4 of 4)

September 24, 2013 in Author, Dale Ludwig, Delivery, Preparation, Presentation

Part 1Part 2, Part 3

This is the final article in a series focusing on the need to take a fresh look at the visuals you use in your presentations. This article focuses on visuals intended to bring emphasis or emotion to the conversation. This type of visual might be a photograph (a completed project or happy employees, for example), a simple graphic (an arrow pointing up or down), or a trigger added to emphasize part of a more complex image (a circle around a single bar on a bar chart).

Because these visuals are used for emphasis and clarity, let’s call them punctuation slides. When used well, they make your message easier to understand and remember.

While punctuation slides can be very effective, there are two things to consider before using them.

First, will they be appropriate? As you know, it’s often hard to predict what will happen during an Orderly Conversation. The mood in the room may not be what you anticipate during preparation. A visual meant to communicate optimism might fall flat with a group of listeners feeling something else. So it’s important to anticipate how the visual may be received and interpreted by your audience.

Second, are you prepared to deliver them well?

  • Timing: If you’re using a slide to spark emotion, it needs to come into the conversation at the right moment and, once there, be allowed to do its job. For the presenter, that means knowing precisely when to advance to that slide and pausing long enough for the visual impact to be made.
  • Acknowledging: Just because the image on a punctuation slide is easy for listeners to understand, doesn’t mean you can ignore it during delivery. Often, presenters struggle to know what to say when they’re using this type of slide. But, just like any other, punctuation slides need to be acknowledged and explained. For example, “I’m really excited to show you how well this project turned out. Before we get into the details, here’s a photograph of the team at our last meeting. It’s easy to see the pride on all those smiling faces.”
  • Matching the emotion: When your slides communicate emotion, you should too. If your slide communicates optimism, happiness, or celebration, your audience needs to hear it in your voice and see it on your face. If they don’t, you’re sending a mixed and confusing message.

Like the framing and content slides discussed in the last two articles, punctuation slides serve a specific purpose during your presentations. Knowing what that purpose is and what it means for delivery will help you use them successfully.

Part 1Part 2, Part 3

by Dale Ludwig, President & Founder of Turpin Communication and co-author of the upcoming book, “The Orderly Conversation”

Rethinking the Visual Component of Your Presentations (Part 3 of 4)

September 9, 2013 in Author, Dale Ludwig, Delivery, Preparation, Presentation

Part 1, Part 2, Part 4

This is the third in a series of four articles about the need to take a fresh look at the visuals you use in your presentations. In this article I’ll talk about images that you use during your presentations that exist on their own outside of it. Things like sales numbers, financial reports, marketing data, flow charts, and org charts. All of these things are essentially documents intended to be read.

When faced with the challenge of delivering this information, either you change the document to make your point clear (thereby making the document an effective visual aid in the traditional sense) or you leave the document as it is and guide the audience through it during delivery.

Whichever way you do it, you need to make sure your decision is appropriate for the audience.

If business presentations were always simple, predictable processes, involving very little interaction between you and your audience, your choice is easy. You would transform the document into a well-designed visual. You would simplify, streamline, edit, and determine precisely what the audience’s takeaway from the slide is.

But, because presentations are usually not simple or predictable, it’s not always possible to transform data into beautiful slides. Your audience may want or need more information than a well-designed slide will allow. They may want the details so they can discuss them with you. They may be stubborn or resistant and expect you to give them the information they need to be persuaded.

In these situations, you’re better off giving them the data and all of its detail to look at.

Just keep in mind that when you do this, the focus in the room changes. It shifts away from you and toward the visual. When that happens, the presentation becomes a group discussion and you become the facilitator of it. When the conversation about the data is over, you assume your role as presenter again, but for that short period of time your responsibilities are different.

Why is this an important distinction? Because you have to let the discussion take place. That requires giving up some of your control and letting the audience determine where the conversation goes. It’s important to make sure they know what they’re looking at and why. They need time to think, question, and discuss. Your job is to let the data become the subject of the conversation without derailing the presentation.

This process is another example of how your business presentations are different than formal speeches. Presentations often require an in-depth examination and discussion of the information. The visuals you use—regardless of their origin or design—should make the process as easy and productive as possible.

In the final article on this topic, I’ll discuss slides meant to bring emphasis or emotion to your presentations.

Part 1Part 2, Part 4

by Dale Ludwig, President & Founder of Turpin Communication and co-author of the upcoming book, “The Orderly Conversation”

Rethinking the Visual Component of Your Presentations (Part 2 of 4)

August 27, 2013 in Author, Dale Ludwig, Delivery, Preparation, Presentation

Part 1, Part 3, Part 4

This is the second in a series of four articles about the need to take a fresh look at the visuals you use in your presentations. Here’s the question I posed at the end of the last article.

As you know, we define presentations as Orderly Conversations. We need to ask how the slides you use contribute to the process. Do they bring order to or are they the subject of the conversation?

The visuals you use serve two basic functions. Some of them bring order to the conversation. Let’s call them framing slides. Other visuals are the subject of the conversation. Let’s call them content slides.

Framing Slides
These slides appear in the introduction, conclusion, and as transition slides in the body of the presentation. Slide titles are also used to reinforce the frame. The role of these slides is to make listening easier for your audience. Think of them as a road map. They tell the audience what you want to achieve, how the presentation is organized, and why it’s happening. They provide context and a sense of order.

Too often, presenters underuse these slides because they don’t contain much content. Agenda slides are flashed on the screen with a quick, “And here’s our agenda” and then they’re gone. Similar things happen with transition slides, slide titles, and conclusion slides. While you may struggle to know what to say when these slides are on the screen, just remember their function. They are there to bring order to the conversation and build the audience’s confidence in you as a presenter.

Content Slides
The slides you deliver in the body of the presentation are the subject of the conversation taking place. As such, they receive more attention than framing slides. Sometimes, when you’re delivering a lot of detail and data, the audience focuses on the visual for an extended period of time.

When this happens, the slide is much more than what we think of as “visual aids,” the simple, subordinate type of visual traditionally used by speechmakers. When content slides are delivered you and the audience need to give them the attention they deserve. That might be a lot or a little, depending on how the content fits into the presentation as a whole.

What you say about content slides will also be influenced by your audience, of course. You may need to say more than you intended or less. Just remember that your goal is to keep whatever you say within the context of the presentation’s frame.

In the next article, I’ll write about visuals that have a life outside of the presentation in which they’re being used.

Part 1, Part 3, Part 4

by Dale Ludwig, President & Founder of Turpin Communication and co-author of the upcoming book, “The Orderly Conversation”

Rethinking the Visual Component of Your Presentations (Part 1 of 4)

August 5, 2013 in Author, Dale Ludwig, Delivery, Preparation, Presentation

Part 2, Part 3, Part 4

We need a new way to talk about the visual component of business presentations. I didn’t use the term “visual aids” to describe this part of the process for a reason. That term, one that has been around long enough to have been applied to everything from a flip chart to a 35 mm slide to an overhead transparency and now PowerPoint slides, is losing its usefulness.

It’s not that there’s anything inherently wrong with the term. It’s just that “visual aids” are associated with the following universally accepted best practices, all of which need to be reexamined in light of today’s presentations.

  1. Your slides are visual aids. Their role is subordinate to the presenter.
  2. Visuals must be simple and communicate their message quickly.
  3. Graphics are better than words.
  4. Bullet points are boring.
  5. Never, ever project an “eye chart” (a detailed slide with words and numbers too small for the audience to read).

Don’t get me wrong. There is truth to be found in each of these statements. But it’s only partial truth—not true in all situations and not true all the time.

We see this in every workshop we deliver. Business presenters use—and use well—a broad range of visual support in their presentations. When we work with them, they always assume that we’re going to condemn any slide that breaks any of the standard rules. “Sorry, I know this is a complicated slide …” or “Now I know you’re not going to like this, but I need to project this spreadsheet because …”

We tell these presenters to relax. We aren’t the PowerPoint Police. We aren’t going to confiscate their slides. What we will do is help them figure out the best way to communicate the information that needs to be communicated. Sometimes that has to do with simplifying or altering the slide. Sometimes it has more to do with how the slide is explained during delivery.

What would make this process easier for everyone is a better way to think about all the different types of visuals we use. We need to answer questions like these:

  1. As you know, we define presentations as Orderly Conversations. We need to ask how the slides you use contribute to the process. Do they bring order to or are they the subject of the conversation?
  2. Does the information or data on the slide exist outside the presentation, as a sales report, financial report, marketing data, or flow chart, for example? Or was the slide created specifically for this presentation?
  3. Is the slide meant to bring emphasis or emotion to the presentation?

In the next three posts, I’ll focus on these questions.

Part 2, Part 3, Part 4

by Dale Ludwig, President & Founder of Turpin Communication and co-author of the upcoming book, “The Orderly Conversation”

My Mother’s Attic Part 3: The Elocutionists, a Cautionary Tale

July 16, 2013 in Author, Dale Ludwig, Delivery, Myths Debunked, Talent Development

Part 1, Part 2

This is the final article about the perils of business presenters following the same path as the elocutionary movement.

The great thing about The Ideal Orator is that its approach, from our twenty-first-century perspective, is completely over the top. Anyone reading this book today would recognize its unnatural exaggeration of delivery behaviors, its focus on how a message should be delivered apart from what that message is.

What the book helps us see, though, is something much more subtle. Whenever a prescriptive approach is applied to something as individual and spontaneous as business presentations, we run into trouble.

Here’s what I mean.

  1. The Orderly Conversation that should take place between you and your listeners becomes a performance. Performances are very controlled things. They are not driven by the connection between you and your audience. Instead, they are driven by the plan that was made in advance. When you perform, you take yourself out of the conversation.
  2. The search for the rules governing the presentation process is a perfectly understandable thing. Rules make things easier. The thing is, presenters need to discover their own rules, not follow the rules for someone else. The rules you follow are determined by who you are and the habits you’ve developed. When you follow rules that aren’t right for you, you will feel and look uncomfortable. Maybe not as uncomfortable as the kids in my mother’s elocution classes, but uncomfortable nevertheless.
  3. When business presenters deliver a performance or attempt to follow one-size-fits-all rules, they undercut their ability to make decisions in the moment. If you’ve participated in one of our workshops, you know that engaging listeners is one of the most important processes we work on. When you’re engaged everything you do is a response to what’s happening with your audience.

As you know, Turpin’s tag line is “Find your focus. Be yourself. Only better.” So the next time you’re looking for rules governing delivery, make sure you’re focusing on what works for you, what helps you feel comfortable, and what gives you the control you need to manage the twists and turns of the Orderly Conversation.

by Dale Ludwig, President & Founder of Turpin Communication and co-author of the upcoming book, “The Orderly Conversation”

Melt the Icebreakers Already

June 18, 2013 in Author, Delivery, Greg Owen-Boger, Presentation, Talent Development, Training

greg 200x300I have had the pleasure to present a session called “Engaging Learners in the Orderly Conversation” for several ASTD chapters this year. It’s designed for an audience of trainers and those who coach trainers and SMEs.

A common discussion that comes up during this session is around the use of icebreakers and energizers that our industry has become so fond of. (Just google “ASTD icebreakers” and you’ll see what I mean.)

Some people in our industry love them. Some don’t.

During the session I make the case that if we, as Workplace Learning & Performance Professionals, want to be respected, we need to value learners’ time. One way we can do that is to not waste it with silly and irrelevant icebreakers.

There’s one particularly awful icebreaker that I’ve suffered several times at conferences. People are to pair up and spend 10 seconds looking at each other. They are then told to turn away from each other and change 5 things about them. For example, move a ring to another finger, take off a jacket, and so on. Then they are instructed to turn back to each other and discover what has changed about their partner.

The point? Change is hard. And here’s the thing: we’re adults, we know change is hard. So how might we make that point quicker? I’d say something like “I think we can all agree that change is hard.”

I suppose I could agree that we need to lighten the mood once in a while. I could also agree that we need to energize learners from time to time. But, as a learner, if you ask me to do irrelevant and/or embarrassing things such as laughing yoga, sharing my favorite Christmas gift as a kid, tell you something unusual about myself, do jumping jacks while yelling “ha,” or recite a nursery rhyme multiple times using different voices and inflection, I may do what I’ve seen others do in these very common situations:

  • Sit there with my arms crossed
  • Roll my eyes
  • Check my phone
  • Walk out

I might also:

  • Question your judgment
  • Think twice before attending another session with you

So, what are better ways to lighten the mood, energize learners, and earn their respect?

  • Explain why they’re there, what they’ll learn, and how to apply it to their jobs. Do this first thing.
  • Acknowledge their knowledge and expertise. Remember: they are not blank slates.
  • Ask them to hold you accountable for not wasting their time.
  • Send them on a break.
  • Listen fearlessly to their ideas.
  • Connect dots.
  • Respect their differing points of view.
  • End early.

There’s always at least one person in each session who will defend their use of icebreakers by saying that they only choose ones that are relevant to the training content. OK, I’ll go along with that as long as the activity doesn’t waste time or make people feel awkward in front of their peers. Unfortunately, most of the ones I’ve seen don’t meet those criteria.

So, what are your thoughts? Are icebreakers ever OK with you? If so, tell us about them in the comments below.

By Greg Owen-Boger, VP at Turpin Communication and co-author of the upcoming book, “The Orderly Conversation”

Youthful Skepticism

June 10, 2013 in Author, Dale Ludwig, Introduction, Preparation, Presentation

Last week I spent three hours working with a group of people just starting their careers, all in the non-profit sector. It was a real break from the usual business audience we work with in a couple ways. First, they were very young, many of them fresh out of college. So they had no problem challenging what I had to say.

Second, although their presentations were delivered to community-based organizations, their topics were very much like those we see in for-profit businesses. They focused on serving people better, being more efficient, and improving technology.

Before meeting with me, this group all took our online course. As part of that, they prepared a presentation and sent it to me. This gave me a chance to prepare feedback for them. Before I dove into their presentations last week, I asked if anyone had questions or comments about the online course.

A couple people in the group did, and it wasn’t exactly the kind of feedback I was expecting. They said they found the structure we had asked them to follow, especially the introduction to their presentations, very restrictive and regimented. “I would rather just start talking with my audience when I start. I’d give them an agenda, but that’s it.”[Tweet “Clarity, context, and relevance are necessary for every presentation, regardless of audience.”]

I probed a little and asked if the organizational structure felt like a straightjacket. “Yes,” they said.

We hear that a lot from class participants. People often feel we impose a strict structure for introductions, one that cramps their style.

After working with a few introductions and talking through the nuances of each, the group last week began to see that an introduction is just a framework, a framework listeners need. Further, while the goals of every introduction are the same, presenters are free to reach those goals any way they want. So there really isn’t a straightjacket, just goals to be met.

What struck me about this group of presenters is that they assumed there was a disconnect between our approach (all business) and their needs (all community-based-non-profit). What they wound up seeing was that clarity, context, and relevance are necessary components of every presentation, regardless of audience or purpose.

I’m looking forward to going back to this organization next year. It was good to work with a group of eager yet skeptical young people.

by Dale Ludwig, President & Founder of Turpin Communication and co-author of the upcoming book, “The Orderly Conversation”