What a Year!

December 30, 2013 in News, The Orderly Conversation, Training

2013 was a banner year here at Turpin Communication. Thank you for helping us make it all happen.

Here are some 2013 highlights:

So, what’s coming in 2014?


The Orderly Conversation: Business Presentations Redefined will launch in the first half of the year. Stay tuned. In the meantime, pre-orders are now available at www.theorderlyconversation.com.

How about you? Is working with you or your team in our future? We hope so.

Contact Dana Peters at 773-294-1566 or
dana@turpincommunication.com

TRUST: It’s Yours to Lose

March 4, 2011 in Delivery, FAQs, Greg Owen-Boger

greg 200x300Earlier this week I was coaching a senior executive on a very high-stakes presentation. He told me he wanted to be perceived as trustworthy. Setting trustworthiness as a goal is common among our clients, so there was nothing new about it in this situation. But as the discussion went on, he asked me what he could do to ensure that his audience saw him as worthy of their trust.

His question had me stumped for a bit. Just what exactly CAN someone do to be perceived as trustworthy? Words won’t do it. Saying “trust me” is an engraved invitation NOT to. You can’t stand a certain way, or gesture or smile in a way that would build trust. Presenting solid data is certainly a good and necessary thing to do, but it alone won’t build trust.

Then it occurred to me.

“Their trust is yours to lose,” I said.

I went on to explain that this particular audience is there because they already trust him. They wouldn’t bother if that weren’t true.

So rather than thinking about ways to build trust we should think of ways to maintain the trust we already have. We do that by being truthful, genuine, smart, and attentive to an audience’s needs and views. We do it by looking them in the eye and really seeing them. We do it by creating excellent visual aids with accurate data. We do it by answering their questions and concerns with complete transparency, even when the data isn’t in our favor. Finally, we do it by putting their needs ahead of our own.

And the nice thing is, when we do these things, the trust they already have in us grows.

What are your thoughts?

Related posts:

Find Your Focus. Be Yourself. Only Better.

Asking Questions at the Beginning of a Presentation (video)

by Greg Owen-Boger, VP and Trainer at Turpin Communication