The ideas in this Field Guide and its parent book, The Orderly Conversation®, stem from the notion that when we talk about doing business, we’re talking about an ongoing conversation. It is a conversation that takes place between organizations, between those who buy and those who sell, between manufacturers and distributors, between service providers and clients. It is also a conversation within organizations, between front-line managers and the people reporting to them, between marketing and sales, between the CEO and the board.
The business presentations you deliver are part of these larger conversations. They exist for one reason: to keep business moving forward. For a business presenter, the stakes are high, and these conversations need to go well.
Use the step-by-step worksheets included in the Field Guide to help lay the framework for your next business presentation.